When Selling A Property, Is It Essential To Have Printed Brochures?
99% of buyers will start their search for a property online. It is convenient and timesaving, not to mention far more enjoyable, to search for a new home whilst sitting on your sofa instead of trailing around the town centre visiting different agent's offices. So, should you be impressed by the brochure that an agent tells you they will create?
The purpose of a property brochure is to showcase the property and its features and benefits. This is still important, only now it needs to be online. Because of this need to prepare an online presence for each property, agents can utilise many more tools and strategies to sell properties than simply a printed brochure.
From high-quality presented video walk-throughs like mini tv shows, to a virtual tour that allows the viewer to view the property, as often as they like, technology has come so far that there are many ways to market a property now.
But, a brochure is still needed; it is just not required to be printed. Digital downloads of brochures will allow buyers to see the property from home without harming the planet and filling up the recycling boxes.
To promote a property for sale, there must be some marketing materials that can be easily emailed to potential buyers. The extent of this marketing material depends on the agent and the seller, but something must be produced to showcase the property.
You need some way to show the interior, layout, and the property's main features to entice potential buyers and encourage them to view. Using either a floorplan or a virtual tour to show the layout and images or a video to show the interior style and size of the property. The written description is where you can sell the lifestyle, describing the property in a way to promote the best features of the property. The wording works particularly well when you want to highlight an element of interest in the property, but it should not be seasonal. For example, Christmas dinner/Christmas morning, but you're trying to sell your home in summer. Or summer BBQs when you're trying to sell your house in winter.
Of course, no one will buy a property because it is quite good for BBQs, but if your home ticks every other box, it could be enough to push them into offering on your home rather than someone else's that they may have on their shortlist.
There are ways to promote a property without creating a brochure, such as a TV style video walk-through presented by the agent, to allow them to highlight all of those features. Still, a viewer will not watch a 30-minute presentation video. So, a combination of video, floorplans, images, and great words all work together to market a property in the best way possible.
It’s likely, printed brochures are not going to be made any more - after all, they are expensive, bad for the planet, and end up in the recycling bin more often than not - a digital brochure will still be created to showcase your property in all its glory.
To learn more about how we market properties for sale, utilising the variety of available tools, contact our team of experts.